Partnerships for GTM Leaders

You’re fighting hard to hit the growth goals. It feels like it has never been harder. CAC are exploding. CLTV shrinking. Maybe you tried the AI silver bullet… but the results were mixed at best.

You know that partnerships is a proven way. But why, when and how to start?

Outbound is struggling. AI only scaled the problem. Inbound isn’t working as it used to either. Too many content pushed out. GEO eating SEO for breakfast. And on top of it: buying decisions take longer, budgets are tighter. As a result, lead costs and customer acquisition costs (CAC) in general are going through the roof.

At the same time companies are reviewing their SaaS spend, become more selective about where to spend their money. You face increased churn and lower retention. You either accept it, or need to invest even more in customer success and professional services. Cost to serve (C2S) or customer retention costs (CRC) are exploding as well.

Ultimately, your CLTV / (CAC + C2C) ratio is going south . And your investors are expecting capital-efficient or even profitable-efficient growth (CEG / PEG).

If you don’t find a solution to get your metrics in shape again, you’re at risk. Your next funding is at risk. Your whole company is at risk.

But fear not! A proven way to get those KPIs back in share are Partnerships and Ecosystems.
And it’s not all about “partner-led growth”, it’s all about “partner-supported growth“.

Still, most companies struggle to launch and establish a partner program successfully. Statistics mention 70% to 80% of failure rate for partnerships in B2B SaaS companies. And the patterns and reasons are recurring.

In this session you will learn the Do’s and Don’ts of starting a partner program, how to avoid the common mistakes and save time and money by getting to results without expensive trial and error.

The focus is on the strategic approach to partnerships. We answer the core questions each leader has: