An independent expert assessment for B2B SaaS leaders who’ve invested in partnerships — and aren’t seeing the results they expected.
Partners signed, none active. You’ve signed a lot of partners. But only a handful are producing anything. The rest have gone quiet.
Activity without results. Your partner manager is busy — meetings, onboarding, events. But nothing commercial is moving. You’re not sure whether that’s normal or a problem.
The rest of the company isn’t buying in. Sales doesn’t co-sell. Product ignores partner requests. It feels like a culture problem — but you’re not sure.
Your partner hire keeps asking for more. More time, budget, headcount. You genuinely don’t know if they’re right or making excuses.
The board asked about your partnership ROI. You don’t know what to say.
Not started yet? The Assessment also works if you’re about to launch partnerships and want to kick it off right — with a clear strategy, the right first hire, and realistic expectations — rather than spending 18 months finding out what didn’t work.
10+ days before the workshop
You receive a preparation list — the materials that help Martin understand your specific terrain: your GTM strategy, ICP, partner contracts, pipeline data. What exists gets reviewed. What doesn’t exist yet is itself a signal about where your programme stands.
Half day — in-person or virtual
A focused working session with your GTM leadership team — typically CEO or CRO, Head of Sales, Head of Partnerships, and Partnership Manager. Not a lecture: a structured deep-dive into your specific challenges. The session establishes what good looks like — how successful companies approach partnerships, what benchmarks to use, what needs to be in place. Then the CEG Partner Strategy Framework is applied to validate your foundations, surface gaps and opportunities, and define the steps toward Partner-Market-Fit.
End of session — written summary available on request
A clear, honest picture of where your initiative stands — the gaps, the opportunities, and a concrete set of next steps with a shared understanding of how to execute them. If continuing to work together makes sense — as a sparring partner, advisor, or support with specific deliverables — that conversation happens here.
You know what good looks like. For the first time, you have a real benchmark — and can hold your team accountable against it.
The circular conversations stop. You can distinguish a legitimate resource request from an excuse — and make the call.
You understand whether the strategy, the partner type, and the person are right for your stage — or exactly what needs to change.
You walk into your next board meeting knowing exactly what to say about your partner initiative.
The anxiety about that corner of your GTM is gone. You have clarity, a clear path, and the confidence to act on it.
The Assessment is built for CROs, CEOs and founders at B2B SaaS companies — typically Series A and beyond, with 3M+ ARR — who have invested in partnerships and aren’t seeing the results they expected.
Also relevant for Heads of Partnerships and partner managers who want an honest outside perspective and a clearer path forward.
Format
Half-day workshop — in-person or virtual
Participants
CEO / CRO, Head of Sales, Head of Partnerships, Partnership Manager — RevOps and Marketing optional
Preparation
10+ days prior, based on materials you provide
Price
3.900 € (net)
Invest 30 minutes for an honest conversation about where you are and whether this makes sense.
Book a Call →