Creating the Ground
Partnership readiness of your company — understanding the strategic foundation for a successful partner initiative.
CEG Academy · Certification
You can study marketing.
You can study sales.
You can’t study partnerships.
Until now. The Partner Manager Certification gives you the framework, the methods, and the community to stop stumbling; and start building a partner program that consistently delivers.
3+
Years running
100+
Graduates
You stumbled into partnerships.
So did everyone else.
If you work in partner management, this probably sounds familiar:
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Nobody trained you for this. There are 1,000+ books on B2B sales on Amazon. Fewer than 20 on partnerships — and half are outdated or not even about the topic. No degree. No standard curriculum. You learned by doing.
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You don’t know what good looks like. No benchmark. No methodology you can apply with confidence. No way to know if your approach is right for your company, your stage, your partner type — or if you’ve been optimising the wrong thing all along.
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Your manager can’t help you either. They haven’t done this before. When they try to guide you, they reach for sales logic — which doesn’t just fail in partnerships, it actively works against you.
The feedback talk is coming.
You’ve been recruiting partners. Building relationships. Calling, following up, fighting for internal support. But the partner-sourced pipeline your manager is expecting — it isn’t there yet.
You may not even know where the problem is. Your strategy? Your partner selection? The targets themselves? Partner managers are often measured on KPIs borrowed from sales that don’t apply to how partnerships actually work.
The gap isn’t just about your career. Your colleagues are counting on partnerships to deliver. Your company invested in this channel. The impact they’re waiting for — you want to give it to them. You just need the right foundation to get there.
Nobody built the map.
So you’ve been navigating without one.
The reason Martin can teach this is straightforward: he spent 20+ years navigating exactly where you are; without formal training, without a curriculum, making mistakes so his graduates don’t have to. And building a framework and methodology along the way which he used to train his team members. And now you can benefit from it.
The most successful partner managers didn’t stumble less. They found a framework fast enough to avoid the most costly detours. Partnerships don’t follow a universal playbook. What worked at someone else’s company, stage, or partner type may actively mislead you for yours.
What you need isn’t more effort. It’s the right structure: how to identify the right partners for your situation, build a value proposition partners actually want, and measure what actually matters.
Our graduates work at companies like
StaffbasePleoAircallLeapsome
QontoMollieCanvaSoSafe
ParloaMossTalonOneTeamtailor
CloudtalkHygraphCirculaAcronis
AvevaSevdesktalentsconnectmyNewsdesk
workistAxon
Curriculum
What you’ll cover in the interactive workshop
Setting the Stage for Success
Partnership fit for your company — qualifying the right timing and assessing readiness before investing headcount and budget.
Working with Partners Successfully
Partner experience throughout the full partner lifecycle:
- →3.1 Partner Recruitment: Finding the right partner
- →3.2 Partner Onboarding: The work starts after the contract signature
- →3.3 Partner Enablement: Their success is your success
- →3.4 Partner Off-boarding: Not all relationships are meant to be forever
Personal Development
Skills and expertise which will help you succeed and advance in your career as a Partnership professional.
Live Q&A
Bring your specific situation. Martin addresses questions directly and in context — no generic frameworks, no scripted answers. You leave with clarity on your next steps, not a reading list.
Your Instructor
Martin Scholz
Founder, CEG Consult · Partnership & GTM Advisor
Martin is one of Europe’s leading advisors on partnership-led growth for B2B SaaS companies. Over 20+ years he has helped founders and GTM leaders at companies from €3M ARR upward build scalable, repeatable partner programs — without the typical 12 to 24 month trial-and-error phase. First as in-seat operator, building global partnerships in three startups and scale ups successfully, and since 2022 as advisor and consultant.
His work spans Uberall, Staffbase, Pleo, Aircall, Leapsome, SoSafe, Mollie, and 15+ other fast-growing SaaS companies across Europe. He holds certifications in Revenue Architecture (Winning by Design), Partner Co-Selling Leadership (Pavilion), and CRO Strategy (Pavilion).
Revenue Architecture · Winning by Design
Partner Co-Selling Leadership · Pavilion
CRO Strategy · Pavilion
20+ Years B2B SaaS GTM
What graduates say
“The Partner Manager Certification helped me to further develop the skills and knowledge necessary to effectively manage partnerships and drive business growth.”
Michaela Karapetow
Head of SDR & Partnerships DACH, Staffbase
“No fluff, just actionable takeaways. If you’re serious about leveling up your partner management game, this is the place to be.”
Tobias Lieb
Head of Partnerships, Blockbrain
“It offers valuable insights into the mindset and skills needed to be a successful partner manager.”
Juliane Hübner
SDR, Staffbase
Format
Interactive Workshop
In-person or virtual · Small cohort
Price
699 € / person (net)
599 € early bird
Next Dates
In-person · Berlin
Tuesday, 15 September 2026
AMANO Rooftop Conference · Berlin
In-person · Gent, Belgium
Tuesday, 22 September 2026
Wintercircus · Gent
Virtual
Virtual Editions
Dates to be announced
Frequently Asked Questions
Partner managers at any experience level — whether you’ve just entered the role, are transitioning from another function like sales or marketing, or have been working in partnerships for a few years and want a structured framework. Also relevant for Heads of Partnerships who want to sharpen their own approach or invest in their team.
Both. The certification runs as an in-person workshop in Berlin and Gent, and as a virtual edition. The format is interactive in both cases — small groups, real discussion, tailored to the participants’ situations. Check the dates section for upcoming sessions.
You leave with a clear framework for the full partner lifecycle — from identifying the right partners to onboarding, enabling, and measuring them. You’ll understand what good looks like for your specific situation, be able to articulate a compelling partner value proposition, and have concrete methods to apply immediately when you’re back at your desk.
Yes — most participants register through their company’s personal development budget or with individual approval. Individual registration is also possible, and in many countries the cost is tax-deductible as a professional development expense. Get in touch at info@ceg-consult.com if you need an invoice or company billing details.
This is a live, interactive session with a small group — not a recorded course you watch alone. You can ask questions specific to your company and situation and receive answers that actually apply to your reality. The peer exchange with other partner managers facing the same challenges is one of the things graduates highlight most. No generic frameworks, no theory disconnected from practice.
Ready to Level Up as a Partner Manager?
Join 100+ graduates from Staffbase, Pleo, Aircall, and 20+ other B2B SaaS companies.
Reserve Your Seat →